Entertainment Curation Company.

It's always
5pm smwhr.

We create Technology that brings people together. Curated experiences where good drinks meet great company and every hour feels like HAPPY HOUR.

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The best moments in life happen when someone says "just one more." We build Spaces, Energy, and the excuse to stay a little longer.

SMWHR sits at the intersection of CULTURE, ENTERTAINMENT, and TECHNOLOGY. We design experiences for people who believe that how you spend your time matters as much as how you spend anything else!

Brunch Activations Venue Partnerships Brand Experiences Creative Direction Event Ticketing DJ Booking Social Programming Lifestyle Events Brunch Activations Venue Partnerships Brand Experiences Creative Direction Event Ticketing DJ Booking Social Programming Lifestyle Events
What We Do

We don't just throw events.
SMWHR creates a LIFESTYLE.

Every experience SMWHR creates is engineered for brand engagement, and the kind of energy that keeps people coming back.

01

Experience Curation

From Sunday brunches to evening socials, we design recurring lifestyle experiences that turn venues into destinations and drinks into rituals.

02

Venue Partnerships

We partner with Gardens, clubs, bars, and restaurants to develop new programming that fills seats during off-peak hours and builds loyal, returning audiences.

03

Brand Activations

We integrate Brands into Experiences authentically, where consumer trial feels natural and every touchpoint drives recall.

04

Music & Atmosphere

Curated playlists, DJ booking, and sonic design that sets the mood from the first guest through the door to the last round ordered.

05

Event Technology

Ticketing, guest management, data capture, and social integration. The infrastructure that powers seamless experiences at scale.

06

Content & Social

Every activation we produce generates shareable content. Editorial storytelling, photography direction, and social amplification that extends reach beyond the room.

Who We Work With

Built for Brands, Venues,
and People who get it.

For People

Find your people. Our experiences are designed to lower the barriers to social connection, whether you come with a crew or solo.

Discover something new. New drinks, new music, new faces. Every event is curated to surprise and delight.

Make it count. Life's too short for forgettable nights out. We create the ones you'll actually remember.

For Brands

Show up authentically. We integrate your brand into real social moments where consumer trial feels organic, not transactional.

Own an occasion. From brunch champagne moments to evening cocktail settings, we help you become synonymous with the moment.

Reach who matters. Young professionals, 25 to 45, urban, socially active. The consumers who shape culture and brand preference.

For Venues

Fill your quiet nights. We develop recurring programming that turns underperforming time slots into revenue-generating occasions.

Own a loyal audience. Our events build communities around your space. Guests who return weekly, not once.

Elevate your positioning. Curated experiences attract a premium crowd and raise the perceived value of your venue.

Our Approach

Strategic partners,
not hired hands.

We don't just execute events. We embed ourselves in your business, understand your goals, and build programming that moves the needle on the metrics that matter to you.

Occasion Architecture

We design around the moment, not the logistics. Every experience starts with the feeling we want guests to leave with, then we reverse-engineer everything to get there.

Revenue-First Thinking

Beautiful events that lose money aren't sustainable. We build programming with clear commercial models: revenue share, sponsorship, ticket strategy. All of it works for everyone.

Brand Integrity

Every sponsor, every venue, every collaboration is evaluated for genuine alignment. We'd rather turn down a deal than force a partnership that doesn't feel right.

Community Over Crowd

A packed room means nothing if nobody comes back. We measure success by returning faces, growing communities, and the word-of-mouth that money can't buy.

Let's build something
worth staying for.

Whether you're a venue looking to fill your calendar, a brand looking to reach your people, or an idea looking for a home, we should talk.

Get In Touch View Our Work